I quit my full-time job to bet on my own damn vision

This is me building Authority Juice from the ground up.

I’ve been sitting on this post for a while. Over a year, actually.

And it was not because I didn’t know what to say. But because I wanted to be sure.

About the decision, the timing, and the story I was telling myself about all of it.

In 2023, I was still at Recruit CRM, a recruiting tech company where I’d spent close to 4 years.

It was a good place to be. I had a stable role, knew the product inside out, and worked with people I respected.

But there came a point where I realized I wasn’t growing anymore.

That thought didn’t come with a dramatic breakdown. It came quietly. Gradually.

Just a sense that I was coasting. That I’d learned what I needed to learn in that chapter, and I was ready to turn the page.

Of course, it wasn’t as simple as “I’m done, let’s go build something now.”

I knew I wanted to create something of my own.

I had a pull toward solopreneurship, especially in the B2B content and growth space.

But I hadn’t figured out what that would look like yet. The niche wasn’t clear. The timing didn’t feel right.

And if I’m being honest, I wasn’t sure I was ready.

Then, in December of that same year, I got a message from Achu Ravi, the founder of Kula.

We were in the same recruiting tech space, but talking to different customers.

We weren’t core competitors. And from our very first call, I could tell this was a different kind of opportunity.

Over the next few months, we kept talking. Shared ideas. Talked shop. And at some point, it made sense.

I wasn’t ready to go fully solo yet, but I was ready to move on from where I was.

So I joined Kula in May 2024.

The work was meaningful. The GTM team was strong. I was learning again. It felt like a step forward.

But life, as it does, had other plans.

My mom’s health started to decline again. And in March this year, I lost my grandmother.

That week away with my family changed something in me. I still can’t pinpoint what exactly.

Coming back to work, I tried to pick up where I left off. But I couldn’t. Not in the same way.

Grief has a way of forcing you to look at your time, your energy, your life, and ask, what really matters now?

For me, the answer was space. Flexibility. Freedom. And above all, the ability to build something that was mine.

I realized I couldn’t give a full-time role the energy and focus it deserved anymore.

And I didn’t want to keep showing up halfway— half-present, half-invested…because that’s not fair to the team, or to myself.

So I decided to leave.

And I finally said yes to the thing I’d been circling around for over a year.

I started building Authority Juice. [Feels weird and unreal saying this]

A few friends asked me why now, especially when solopreneurship often means more work.

They’re right. It is more work.

But it’s also more ownership. More creative freedom. More alignment with the way I want to live and work right now.

I’m not chasing massive revenue milestones this year.

I’m focused on building something meaningful, with a pace that feels sustainable. I want to enjoy the process, not just the outcomes.

That’s something I wouldn’t have been able to do in a full-time job.

So here I am.

Taking the leap. Finally!

And if you’ve made it this far, thank you. I don’t take your time or attention for granted.

Let’s see where this goes.

P.S. 👀 Authority Juice has already been working with 3 clients for the past month. I have only 1 open spot left for May. If you'd like to work with me, leave an email at madhurima@authorityjuice.com or book a call with me.

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