Hey 👋 I’m Rima. I run Authority Juice.

I’ve spent the last few years helping early-stage B2B founders get noticed by the right people at the right time.

And here’s what I’ve learned:
→ Building a great product is hard.

But getting people to care? Way harder.

Most B2B teams don’t need more content.

They need:

• Clarity

• A point of view

• A founder brand that doesn’t feel like it was written by ChatGPT on autopilot

In most B2B in-house marketing teams, the real problem isn’t the workload.

It’s that everyone’s pulling in different directions.

One person’s deep in blog posts, but no one’s sure if they even matter to the customer.

Another’s posting away on social, but without a clear goal.

Someone’s reacting to SEO after traffic drops, but no one is clear on the bigger growth plan.

These teams aren’t short on talent or effort. They are short on alignment.

Without a clear strategy, work feels scattered and priorities shift every week.

Wins feel like luck, not something you can repeat.

This is why I founded Authority Juice and my journey as a solopreneur — to help founders align their business content, search presence, and personal brand into one clear, compounding strategy that moves the needle.

What Authority Juice is (and isn’t)

I’m not building a full-service agency. Well, agency is a hardcore term in itself. I don’t mean to be hardcore.

I firmly believe you don’t have to specialize in everything, everywhere, all at once (5 stars if you get the reference ✨).

Authority Juice is me — Rima — building an accelerator lab for B2B brands, a body of work, and a community around what it takes to grow organically in 2025 and beyond. More importantly, what I know best.

I’ll share (on LinkedIn & Substack) what I’m learning in the trenches:

• What’s working (and what’s not) in early-stage content

• How to build a founder brand without faking it

• How to use AI without losing your voice

• Going from 0 to 1, and then 1 to 10 without spending loads on ads

• Stories from founders who are figuring it out in real time

And I’ll keep it honest. Always.

I’m building Authority Juice around a simple flywheel

1. Sharpen the founder
I work with B2B founders to define a sharp, non-generic point of view that cuts through the noise.

2. Create category-shaping content
I launch content ecosystems that rally audiences.

3. Optimize for human and AI search (SEO + GEO)
I make the brand easy to find across Google and Generative AI platforms, such as ChatGPT, Gemini, Perplexity, and AI search overviews.

4. Build authority in public
I distribute consistently. Show up where it matters. Earn trust.

5. Compound growth
As trust builds, everything else (reach, influence, inbound, hiring, fundraising) gets easier, and the cycle accelerates.

Every project. Every client. Every piece of content feeds this flywheel.

When can you expect emails from me (if you’re subscribed)?

I send one every Tuesday.
Short, useful, and well worth your time.

If you’re into sustainable growth over shortcuts, signal over noise, and honest conversations over clickbait, I think you’ll like it here.

Hit subscribe right away 👇

Almost missed this (classic me), but if you’re curious about where you stand, you can get a free organic authority audit from me. Just drop a note at madhurima@authorityjuice.com or book a call here.